Essential Instagram Stats You Need To Know For 2020
Instagram turns a big 10 years in 2020 and it's safe to state that the social networking app has altered many lives during its presence. The visual-centric platform that started as a photo-posting app has turned into a source of income for developers and a new sales channel for services.
Instagram has actually been able to maintain its user base fairly regularly over the last year. In 2019, the percentage of US adults who utilize Instagram rose from 35% to 37% and the active reported users have held constant around 1 billion people.
Knowing platform-specific data help you much better understand how to set up your Instagram method. Based upon this information and 2020 social patterns, you'll be prepared with a clearer photo of what's to come.
Click through the anchor links below to access the categories of data you're most interested in.
Instagram user statistics
Age & gender
Compared to Facebook, Instagram is a network of more youthful users. According to Statista, more than half of the worldwide Instagram user population is more youthful than 34 years old. It's the second most favored app after Snapchat for teenagers in the United States.
The 18-- 24 year old age group is the largest of the demographics. Overall, there's a mainly even split in between the genders with 51% female and 49% male.
Location
Since Instagram has actually been around for nearly a years and has ended up being significantly influential, it boasts a worldwide user audience. The highest concentration of users remains in the United States at 116 million users. Next, is India at 73 million users and Brazil at 72 million users. In the next couple of years, the worldwide user market will quickly surpass the US user base. This means there's a lot of opportunities for global brand names to market to their customers.
Instagram use data
Now that you know who uses Instagram, it's time to check out how they use the network. Usage stats assist you understand what actions individuals on the platform are taking and which part of the marketing funnel to put them in. If users log in just as soon as a month, then it's not worth it to dedicate much time to that network.
As these stats reveal, Instagram provides a huge chance for brand names.
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How frequently Instagram is utilized
About six in 10 Instagram users log in at least once daily. It's the 2nd most logged in social networks site for daily use after Facebook. Twenty-one percent of users log in weekly and 16% log in less often than that.
Instagram's use has risen since 2013 but the development has actually tapered off. Between 2019 and 2019, the number of United States grownups who utilize the platform only grew 2 percentage points from 35%.
Instagram users spend almost as much time on the platform as Facebook users. They search for approximately 53 minutes daily versus Facebook's 58 minutes per day. Time spent on a social media network is a strong indication of an appealing platform. And engaged users are most likely to be interested in your brand name's material. Combined with the day-to-day login stats, Instagram's user base is only forecasted to grow.
Active users
It's projected that the variety of Instagram users in the US will reach 125.5 million active users by 2023. The network exceeded the 1 billion month-to-month active user mark in June 2018.
Instagram users with the most followers
Instagram's own account, rather a couple of stars utilize the platform. Remarkably, Beyonce does not currently clear the leading five of popular users. The accounts with the greatest number of fans consist of Cristiano Ronaldo at 1967.68 million followers, Ariana Grande at 171.5 million and The Rock with 171.5 million fans.
How brands use Instagram
When 90% of accounts follow a minimum of one company on Instagram, it goes without saying that brand names want in on the marketing action, too. The platform's users aren't fatigued by brand name existence either. According to a study, 78% say that they see brand names on Instagram as popular, 77% as innovative, 76% as amusing and 72% as committed to constructing neighborhood.
Instagram has actually become called a perfect fit for e-commerce marketing. The platform is typically used as the discovery portion of the sales funnel. Eighty-three percent of Instagram users discover new product or services on the platform.
Working with influencers
Influencer marketing is its own industry now with people counting on it as their sole income. With a prepared influencer technique or project, you can also make the most of this trend.
By sector, the top three industries working with Instagram influencers include Check It Out 91% of luxury brands, 84% of sports clothing and 83% of charm brands.
According to surveyed online marketers, 89% suggested that Instagram was the most essential social networks channel for influencer marketing.The Instagram influencer market has actually not been saturated yet, which is a motivating indication for brands who still wish to attempt the method out.
Advertising
As brands continue promoting on Instagram, parent company Facebook will rely more greatly on its marketing dollars. By the end of 2020, Instagram ad income is predicted to be at 30% of the whole business's ad profits.
Because of increased engagement with Stories, advertisers are investing more cash on Instagram. Compared to Facebook, advertisement spending on Instagram is 23% greater, according to an internal study.
One in 3 Instagram posts which contained the hashtag #ad were Story posts. With the new Creator type account, 2020 might see a modification in how sponsored material is shown and analyzed.
This is amazing because it implies that there are some amazing development opportunities readily available for advertisers on Stories. Instagram also just recently added the branded collaboration tag to IGTV, so a brand-new material type may quickly appear in influencer advertising chances.
Taking a stand
It's become a growing number of common for brands to decide on social and political concerns. While a dangerous relocation, it can be rewarding in a way that strengthens a brand's image.
According to our report on brands developing modification, 70% of consumers desire brand names to take a stand on social problems and 66% of them who desire brand names to take a stand on social networks state it's since they think that brands can produce real change.
When brands do take a stand, 36% of customers state they'll purchase more from a business. Of course, you do not want to simply choose any issue to decide on. Forty-three percent of consumers desire brand names to decide when it impacts business directly and 38% desire it when it connects to the brand name's worths.
Instagram includes stats
Now that Instagram Stories has actually been around for a couple of years, it's more clear how brands and users are investing in them. Stories has actually become an important part of the app in addition to the advancement of the Shopping feature. New to the scene is IGTV, a feature to keep an eye on in 2020.
Stories
The Snapchat feature clone has become a popular function with a prominent area at the very top of the app. According to Instagram, over 500 million accounts utilize Instagram Stories every day.
This use has actually far gone beyond Snapchat's own 190 million overall daily users data.
Shopping
The Shopping and checkout feature is reasonably brand-new to Instagram. Without leaving the app, users can now search for products, contribute to a shopping bag and checkout.
Shopping is a strong function that will certainly end up being much more developed in the future. After seeing a services or product on Instagram, 79% searched for more information, 37% visited the retailer and 46% purchased.
Selling on Instagram is a valuable function for brands who offer items. It's yet another sales channel for brand names to pull consumers in. When 65% of consumers go to the brand name's site or app after seeing an item, it makes Instagram a much more powerful marketing tool. To completely take advantage of selling, include call-to-action links straight in Stories or ads that Anchor you run. Item tags on Instagram will likewise boost the shopping experience for users.
Instagram content patterns
Understanding average engagement rates and patterns help marketers plan their future Instagram technique. If, for example, videos were starting to end up being more appealing, then marketers would purchase more video production.
Engagement rates
At an average of 1.60% engagement rate, brands with the greatest engagement rates consist of higher education at 3.96%, nonprofits at 2.40% and sports teams at 2.40%.
Best time to publish
We performed our own research study on the best time to publish on Instagram:
Developing the very best Instagram user experience
This is more of a prediction than a statistic. With Instagram's most current investments in off-feed functions, like IGTV, Stories, the Explore page and Shopping, the common trend here is to make the user experience comprehensive. Why leave the app when you could view a TELEVISION episode, buy your favorite makeup brush and discover a new shoe style all in one go? The important things to focus on for online marketers in 2020 will be to keep an eye on Instagram's function development, which will assist you determine the next huge financial investment on the platform.
Act on these Instagram stats
Now that you're armed with fresh 2020 Instagram stats, it's time to develop your brand-new year marketing strategy.